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brahma beer ::: madness

BRAHMA BEER ::: MADNESS  

Brahma beer inked a deal to sponsor all soccer teams in Brazil’s first division. We needed to communicate with supporters of more than 20 different clubs. So we created a tv spot that shows the only thing they all have in common, regardless of the team: the madness when they are rooting for their teams. The soundtrack is a classic song called "balada do louco" by the Brazilian band "Mutantes", released in 1972. The lyrics describe people who are crazy about something and how they are happy because of that.

iT INSTANTLY BECAME A HUGE SUCCESS among SUPPORTERS OF ALL TEAMS:

pEOPLE KEEP POSTING AND TALKING ABOUT THE COMMERCIAL 5 YEARS LATER: