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espn ::: bandage posters


ESPN is the only TV network that broadcasts the X Games in Brazil. To promote the broadcast we had the idea of making posters that could be useful and relevant for an audience that hurts themselves all the time. So we crafted posters made out of adhesive bandages, medical tape and medicine plaster. Posters where skateboarders and bikers could get information about the broadcasting and that they can use on their skin.