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bmw ::: inside your future

Bmw ::: inside your future  

the brief was simple: create a static billboard for CES 2017. But in a crowded environment with a tech savvy audience, we knew we had to do something different to standout. Introducing Inside Your Future, an interactive billboard that predicted people’s futures in the most spectacular of ways. 

 

THE BILLBOARD.

people IMMEDIATELY interactED with it.

THEN, BMW STARTED TO SEE INSIDE THEIR FUTURES by surprising them with unforgettable experiences.