UNICEF ::: DESIGNED BY CHILDREn
the briefing was to promote the unprecedented partnership between UNICEF and Flamengo, Brazil's most popular soccer team. so We asked children, who were assisted by UNICEF, to draw numbers from 1 to 9 on paper. After that, we had just a few days to convince Flamengo and Olympikus - Brazilian sportswear company - to manufacture new jerseys with numbers designed by children. On November 6th 2011, Flamengo came on to the field to play against Cruzeiro, for the national championship, using jerseys with numbers drawn by the children supported by UNICEF.