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bmw ::: hot lap pitch

Bmw ::: hot lap pitch

To launch the fastest, most advanced version of the iconic BMW business sedan to a new generation of entrepreneurs, we took the classic elevator pitch to the racetrack, and turned the BMW M550i into the World’s Fastest Startup Accelerator. We gave nine entrepreneurs a 2-minute, full-throttle hot lap in the M550i to pitch their company and convince a team of VCs that they deserved to have a once-in-a-lifetime opportunity: take the stage at TechCrunch Disrupt and present their company to a audience full of investors.

To create buzz around the campaign we created a trailer inviting people to go to the website where they could judge by themselves who must be the winner and of, course, build their own bmw m550i.