MITSUBISHI LANCER HLE ::: DOG
In Brazil, the Mitsubishi Lancer has always been sold as a sports sedan. In 2015 Mitsubishi Motors, built for the first time, a sedan version, much more comfortable: the Lancer HLE. So we had to communicate the comfort of this new version. To do that we made a Tv Spot that shows a day in the life of a dog that craves comfortable places to lay down all the time.
THERE WERE SOME NICE REACTIONS ABOUT THE COMMERCIAL AND, OF COURSE, ABOUT MADALENA, THE DOG: