HARLEY-DAVIDSON ::: REAL TEST RIDE
After winning the pitch one of our first briefings was to get customers to do the Test Ride. To do that we decided to let people try not only the bikes but the whole Harley-Davidson experience, something that only THIS BRAND could do. The Real Test Ride was chosen by Harley-Davidson International as the best ad of that year, throughout all disciplines and markets. AND IN 2016 it was used as a benchmark for the brand´s communication on the client´s North American pitch.