HARLEY-DAVIDSON ::: REAL TEST RIDE
After winning the Harley-Davidson´s pitch one of our first jobs was to get costumers to do the Test Ride. To do that we decided to let people try not only the bikes but the whole Harley-Davidson experience, something that only Harley could do. The Real Test Ride was chosen by Harley-Davidson International as the best ad of that year, throughout all disciplines and markets. Last year it was used as a benchmark for the brand´s communication on the client´s North American pitch.