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mitsubishi asx ::: midas


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mitsubishi asx ::: midas


mitsubishi asx ::: midas to launch the All New Mitsubishi ASX, a car that is both off-road and urban we created two characters. A man who turns everything he touches into natural materials (off-road) And a woman who turns everything into man-made materials (urban). They race around the city playing tag with each other. IT IS ONLY WHEN THEY GET TO THE ASX THAT THEY FIND THEIR POWERS USELESS.

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harley-davidson ::: real test ride


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harley-davidson ::: real test ride


harley-davidson ::: real test ride After winning the Harley-Davidson´s pitch one of our first jobs was to get costumers to do the Test Ride. To do that we decided to let people try not only the bikes but the whole Harley-Davidson experience, something that only Harley could do. In that year the “Real Test Ride” was picked by Harley-Davidson International the brand’s best piece of advertising throughout all markets and was later on brought to other countries.

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cartabranca ::: baby selfie


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cartabranca ::: baby selfie


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carta branca ::: baby selfie Carta Branca is a new fashion brand for babies in Brazil. They asked us to develop a campaign to show that dressing well is important. Even for a baby. So, we thought about something we see everyday: celebrities taking selfies to show their new outfits. If adults can do it why not babies?  

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unicef ::: designed by children


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unicef ::: designed by children


unicef ::: designed by children  the briefing was to promote the unprecedented partnership between UNICEF and Flamengo, Brazil's most popular soccer team. so We asked children, who were assisted by UNICEF, to draw numbers from 1 to 9 on paper.  After that, we had just a few days to convince Flamengo and Olympikus - Brazilian sportswear company - to manufacture new jerseys with numbers designed by children. On November 6th 2011, Flamengo came on to the field to play against Cruzeiro, for the national championship, using jerseys with numbers drawn by the children supported by UNICEF.

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espn ::: bandage posters


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espn ::: bandage posters


espn ::: bandage posters ESPN is the only TV network that broadcasts the X Games in Brazil. To promote the broadcast we had the idea of making posters that could be useful and relevant for an audience that hurts themselves all the time. So we crafted posters made out of adhesive bandages, medical tape and medicine plaster. Posters where skateboarders and bikers could get information about the broadcasting and that they can use on their skin.

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lürzer's archive ::: border


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lürzer's archive ::: border


   lürzer's archive ::: border Lürzer's Archive's global campaign. WE USED, FOR THE          FIRST TIME, THE FAMOUS LAYOUT OF THE MAGAZINE AS PART OF THE IDEA. WE TURNED THE CLASSIC DASHED LINES INTO          TWO KINDS OF BORDERS: A COUNTRY BORDER AND A MILITARY BORDER. 

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mitsubishi lancer hle ::: dog


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mitsubishi lancer hle ::: dog


MITSUBISHI lancer hle ::: dog In Brazil, the Lancer has always been sold as a sports sedan. In 2015 Mitsubishi Motors, built for the first time, a family sedan version: the Lancer HLE. So we had to communicate the comfort of this new version. To do that we made a Tv Spot that shows a day in the life of a dog that craves comfortable places to lay down all the time.

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brahma beer ::: madness


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brahma beer ::: madness


brahma beer ::: madness  Brahma beer inked a deal to sponsor all soccer teams in Brazil’s first division. We needed to communicate with supporters of more than 20 different clubs. So we created a tv spot that shows the only thing they all have in common, regardless of the team: the madness when they are rooting for their teams. The soundtrack is a classic song by the Brazilian band Os "Mutantes", released in 1972. The lyrics describe people who are crazy about something and how they are happy because of that.

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brahma beer ::: father's day


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brahma beer ::: father's day


Brahma beer ::: father's day In Brazil, national soccer games and Father’s day are always on Sundays. So soccer players could never spend father’s day with their dads. Thinking about that Brahma Beer decided to pay a tribute to all fathers on the that day. We prepared a surprise in Vasco against Palmeiras game: instead of entering the field with unknown kids as they usually do, players entered the field holding hands with their fathers.

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other works


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other works


BRAHMA ZERO ::: A.C / D.C  In portuguese the terms B.C. (Before Christ) and A.D. (After Death) stands for A.C. (Antes de Cristo) and D.C. (Depois de Cristo). To promote Brahma Zero, a non-alcoholic beer, as a lunch beverage option instead of the drinks you are already familiar with, we created two new meanings for these famous abbreviations: A.C. (standing for “Antes das Cinco” which means Before Five PM) and D.C. standing for “Depois das Cinco” (which means After Five PM).

SMART ::: only what matters the vehicle occupancy rate in São Paulo, Brazil’s biggest city, is 1.4 passengers per car. It means that most drivers don’t even take a passenger in their cars. So why do people need a big car? 

BRAHMA BEER ::: PINDUCA "PELADÃO" IS THE WORLD'S LARGEST AMATEUR SOCCER TOURNAMENT WITH OVER 1000 TEAMS. YES, 1000 TEAMS. IT'S BEEN HELD IN MANAUS, BRAZIL, SINCE 1973. TO PROMOTE THE 2014 EDITION WE CALLED ON TWO SOCCER LEGENDS: RONALDO AND CAFU. OR AS YOU'LL SEE, THREE SOCCER LEGENDS. 

ana maria mini cakes ::: amazingly filled 

mitsubishi original parts ::: adventures

SINAF INSURANCE ::: probability POSTERS PEOPLE DON’T buy LIFE INSURANCE BECAUSE THEY THINK THAT the worst WOULD NEVER HAPPEN TO THEM. ON THE OTHER HAND THEY KEEP PLAYING THE LOTTERY. HOW INCONSISTENT IS THAT? TO SHOW IT TO OUR TARGET WE CREATED POSTERS SHOWING BIZARRE DEATH ODDS VS. WINNING THE LOTTERY ODDS. THEN WE PLACED THEM IN THE LOTTERY HOUSES NEAR SINAF INSURANCE OFFICES. THE TAGLINE IN EACH POSTER SAYS: STOP GOING AGAINST THE ODDS. buy LIFE INSURANCE

Poster 1. 4.473/1 dying after falling out of bed vs. 50.063.860/1 winning the lottery

Poster 2. 56.789/1 dying attacked by bees vs. 50.063.860/1 winning the lottery

Poster 3. 79.746/1 killed by lightning vs. 50.063.860/1 winning the lottery

     

all type ads :::  some creative lines i did throughout my career. click on each ad to enlarge it. Translation soon.