We needed to launch the All New Mitsubishi ASX, a car that is both off-road and urban. So we created two characters. A man who turns everything he touches into natural materials (off-road). And a woman who turns everything into man-made materials (urban). They race around the city playing with each other.
Having a Harley is not only about riding a bike. It’s about the experience. And you only understand the real feeling of having a Harley when you are part of a gang. But it’s impossible to be part of a gang if you don’t have a Harley yet, right? Wrong.
The brief was to promote the partnership between UNICEF and Flamengo, Brazil's most popular soccer team. We had an idea that was simple but hard to execute. Imagine that we had just a few days to convince Flamengo and Olympikus - Brazilian sportswear - to manufacture new jerseys with numbers designed by children. It was a rush but in the end it was worth it.
The client showed us a study that says: the vehicle occupancy rate in Brazil is 1.4 passengers per car. Which means that most drivers don't take a passenger in the vehicle. Then they asked us for a print campaign to show that maybe most people don't need a big car.
Brahma beer decided to sponsor all soccer teams in the Brazilian’s first division. Then we made a film that shows crazy fans and how we understand their madness.
The soundtrack is a famous song in Brazil.
The lyrics talks about madness.
In a free translation, something like:
"They say I'm crazy for thinking this way
If I'm really crazy for being happy
But crazy is the one who tells me so
And is not happy,
I swear it's best
Not to be normal"
ESPN is the only TV network that broadcasts the X Games in Brazil. To promote the broadcasting of the 2014 edition, we had the idea of making posters that could be useful and relevant for an audience that hurts themselves all the time.
Peladão is the world's largest amateur soccer tournament with over 1000 teams. It's been held in Manaus, Brazil, since 1973. To promote the 2014 edition we called on two soccer legends: Ronaldo and Cafu.
This was the first campaign that Copag ever made in Brazil.
The day that soccer players entered the field with their fathers.
In Brazil, National soccer games and Father's Day are always on Sundays. So players could never spend Father's day with their dads.
Vasco x Palmeiras - August 14, 2011. We surprised the players. Instead of entering the field with random kids as they usually do, players entered the field holding hands with their fathers.
In Brazil is not common to have internet plan on the mobile phone. That’s why people are always using store's WiFi. But with Vivo’s new plan they don’t need to do it anymore.
Translation note: subtitles soon.
Compilation of all type ads.